Balancing the ticket refers to the process of selecting a running mate for a political candidate that complements and balances out any weaknesses or deficiencies in the presidential nominee's own characteristics or qualifications. It is a common practice in American presidential politics, where the presidential nominee of a major political party picks a Vice Presidential nominee that represents a different region, ideology, demographic, or skill set in order to appeal to a broader range of voters and to strengthen the ticket's chances of winning the election. The concept of balancing the ticket is based on the idea that voters are more likely to support a team of candidates that appears to have a diverse and well-rounded perspective on the issues, rather than a single candidate who may be perceived as lacking in certain areas.
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